Entwicklung der Marke haupt fashion

The development of the brand

Georg Haupt Bekleidungswerke GmbH is a true specialist when it comes to shirts. Founded 90 years ago, we are one of the largest textile companies in Europe. Our tradition dates back to 1926, the year in which the overall & apron factory was founded in Leipzig. The company then developed to become one of the first real specialist for men’s shirts in Germany. In the 21st century, the company became an umbrella brand. Today, the brand haupt is masculine and rejuvenated, reflecting a society in which men may be older in years, but are increasingly young at heart. The current haupt collection is fresher, more informed, and features more contrasts, fashionable designs and details, as well as a higher proportion of slim-fit shirts.


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