News-Letters are the better newsletters! We present real content instead of non-stop boring ads. Here we show you examples for our News-Letter range of topics.
They are the new stars in digital heaven and in the fashion world: Bloggers. Why? They are authentic and convince with an individual trend flair, they are more credible than any advertisement and they now confidently occupy the first rows in fashion shows. These are the reasons why they have an enormous fan community.
Ravi Walia, Paul Henry Duval or Giandino and Mr. Azzurro: These bloggers are already fans of our haupt shirts.
Kena Amoa 3.0
Recently behind the scenes of RTL: 3-times Exklusiv presenter and haupt shirt fan Kena Amoa talks with the stars: Nena, Depeche Mode front man Dave Gahan, It-First-Lady Bettina Wulff and Mariah Carey find that Kena Amoa looks good in a haupt shirt. We agree.
Not all photos are equal. We need quite different kinds of pictures for our shirts. Photos for retail, for exhibitions, for the online shop, for the website, for Facebook and above all: for the fans of our brand.
Behind the scene
Behind the scenes of a fashion shoot: It is about the new shirts for the next season, of course. But it also concerns the mood, image, emotion and the image of the brand: Does the model fit the brand? Are model and photographer working as a team?
The online shop requires photos of a completely different kind. Lifestyle media also want to get close to the goods. Professional high end photo dolls are required for this. Fashion blogger Ravi Walia took the photographs for the media enquiries for our shirts.
Shopping in the City 3.0
Retail is alive! What suits me? Can I try it on? Who will give me tips? The proximity to the customer is still the greatest plus in the retail trade. And: shopping in city centers is still a great pastime. There is more impulse buying than in online trade. And yet the offline trade can learn from the online trade:
Relax conditions for exchanging goods
A seller generally does not need to take back returned goods just because the customer did not like them. However, the customer can send back goods without problems in the online shop. Our recommendation to the trade: Relax the conditions for exchanging goods! The improvement to your image will be huge and shopping in the city revived.
Don’t be afraid of collecting data
We can be found on Facebook and are busy with social media – anonymous, with a fictitious name or openly. In online trade, data collection for subsequent use is only a click away, and it can be used later for purchasing and targeted marketing: brand, size, fit, quality, material and price. What is wrong with retailers collecting data if it can help customers find the fashion they are looking for the next time they visit the city?
The presentation is the key! The advantage in the store: Here you can try on the shirt! How much more fun would it be if the customers themselves could use a PC tablet to search for their favorite item in the retailer’s range at the shop counter? What is still in store, which sizes are available? This is how city shopping fun can be combined with the familiarities of the PC.
No more closing times?
The online shop is open around the clock. Food for thought: Are shop closing times still up-to-date?